Produce a report for a mainstream book retailer on trends from the last 1-2 years in contemporary publishing, and the recommendations you would make for them in planning for their 2021 summer marketin ...

Produce a report for a mainstream book retailer on trends from the last 1-2 years in contemporary publishing, and the recommendations you would make for them in planning for their 2021 summer marketing of fiction and their planning for the 2022 fiction market. Your report should address at least two of the following themes in its analysis and recommendations:

• How to appeal to the idea of a ‘community of readers’
• How to help consumers manage the perceived ‘risk’ of book-buying
• How to create and promote the visual appeal of the book and the bookstore
• How books respond to the current social and cultural climate
• How the young adult market for fiction should be addressed.

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